A couple of interesting perspectives on the use and content of social media came to my attention this week. †In a meeting with a new client (hopefully), one of the senior executives referenced an article that she read in USA Today†that dealt with how to write content for social media. †The article was mostly from a consumer-to-consumer perspective, but had some interesting observations. †You can read it here.
The other article deals with do’s and don’ts of digital creative. †While the content itself doesn’t focus directly on social media, the fact that I was connected to the article through a Linked In group to which I belong is a unique form of access.
While neither of these examples would be considered groundbreaking, they are examples of how social media has become more commonplace. †As clients begin to become more aware of this topic and begin to seek information, it becomes incumbent upon us as marketing professionals to be able to direct them to accessible information and unique examples.
Mike
