Social media in healthcare, finally?

While the healthcare industry is typically quick to adopt new technologies in clinical applications, it is often willing to let other industries take the lead in exploring new approaches to marketing. †Social media is an example of the latter. †It appears, however, that some healthcare systems and organizations are beginning to explore the social media realm with some intriguing perspectives. †Check out this recent article in Forbes, with particular attention to the Second Life scenario:

http://www.forbes.com/2009/07/30/health-wellness-internet-lifestyle-health-online-facebook.html

Mike

ddm marketing & communications

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