Comments on: Seasonal perspective http://blog.teamddm.com/2009/12/seasonal-perspective/ We live it, we might as well talk about it. Mon, 12 Sep 2011 13:05:56 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Mike http://blog.teamddm.com/2009/12/seasonal-perspective/comment-page-1/#comment-25 Mike Sat, 19 Dec 2009 15:08:56 +0000 http://marketingmeanderings.com/?p=136#comment-25 Good thoughts, Bob. I debated the term "relax" with many of those same considerations in mind as I wrote the post. It seems that there is less anxiety among many, especially as compared to earlier this year. Let's hope that trend continues. And yes, seasoned veterans such as the two of us can actually teach some of these younger marketeers a few things despite the changing nature of our industry. Experience still provides us with a unique point of view. Good thoughts, Bob. I debated the term “relax” with many of those same considerations in mind as I wrote the post. It seems that there is less anxiety among many, especially as compared to earlier this year. Let’s hope that trend continues.
And yes, seasoned veterans such as the two of us can actually teach some of these younger marketeers a few things despite the changing nature of our industry. Experience still provides us with a unique point of view.

]]> By: Bob Young http://blog.teamddm.com/2009/12/seasonal-perspective/comment-page-1/#comment-24 Bob Young Fri, 18 Dec 2009 19:37:57 +0000 http://marketingmeanderings.com/?p=136#comment-24 A common perspective that I hear is, “We made it through the toughest part, I guess we can relax and start looking ahead.” It's a welcome feeling, but I'm not certain that "relax" is the best term. "Re-group," perhaps, or "re-tool," but not any expression that leads us - and certainly not our customers - back into the apathy of the 80s and 90s. We've learned too much, worked too hard and paid too many dues to "relax." I'm genuinely excited about the future of marketing. I'm looking forward, hoping to keep learning the skills I need to remain competitive in a field now seemingly dominated by very smart, precocious kids. There may be some old skills I can share with them as well. But no relaxing. I'm living the advice of Satchel Paige, "Don't look back. Something might be gaining on you." A common perspective that I hear is, “We made it through the toughest part, I guess we can relax and start looking ahead.”

It’s a welcome feeling, but I’m not certain that “relax” is the best term. “Re-group,” perhaps, or “re-tool,” but not any expression that leads us – and certainly not our customers – back into the apathy of the 80s and 90s. We’ve learned too much, worked too hard and paid too many dues to “relax.”

I’m genuinely excited about the future of marketing. I’m looking forward, hoping to keep learning the skills I need to remain competitive in a field now seemingly dominated by very smart, precocious kids. There may be some old skills I can share with them as well.

But no relaxing. I’m living the advice of Satchel Paige, “Don’t look back. Something might be gaining on you.”

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