Running continues to be one of the most popular forms of personal fitness and attracts a wide-ranging assortment of participants. For over 35 years, I’ve been a regular runner, although my knees prevent me from hitting the pavement as frequently nowadays as in years past. For several years I was also the race director for the Run Thru Apple Country, an earlier version of the Run Thru The Rapids, a local YMCA-affiliated event. Over that time, I had opportunities to meet and chat with many different runners from all walks of life. Some of these individuals were very unique characters, but it quickly became apparent that everyone who runs has a highly personal approach to their commitment.
Brands hit the road
It’s not surprising that many brands associated with running are utilizing social media to engage their consumer base. What I find interesting is that some of the more dominant brands, such as Adidas and Nike, are doing little to create an exchange of ideas, while other less popular brands like Brooks and Newton seem to be more strategic about their approach. If you’re interested in learning more about how various running brands are pursuing social media, check out this recent blog post from The Conversation Agent. It contains plenty of links, so pace yourself.
Mike
