One of the more unique aspects about ddm is the analytical expertise of our senior account managers. Since we truly explore multiple aspects of marketing and don’t limit our solutions to only the communications arena, we prefer to begin every project with a thorough evaluation of any existing data on the situation. Some of us (like me) actually enjoy delving into research data to explore the nuances that can uncover some of the most compelling distinguishing factors about a product or service.
Statistics can be enjoyable
Understanding that most people don’t necessarily enjoy the task of sifting through data, it’s refreshing to find a blog post that deals with two of the subjects I enjoy: stats and sports. Freakonomics is a study of behavioral economics, which can be applied to many aspects of consumer behavior. A recent blog post incorporates the study of behavioral economics within the athletic environment:
Those of us who have suffered through watching the Detroit Lions over the past several decades may be interested in the question on whether or not they can ever win the Super Bowl. Otherwise, you may find yourself contemplating on how behavioral economics can be integrated into marketing strategies.
Mike
