Comments for Marketing Meanderings

Comment on A Little Free Strategy Goes A Long Way by Kurt Dietsch

Kurt Dietsch — Thu, 13 May 2010 20:24:23 +0000

As always, very well said. It has indeed been proven true, time and again. I would imagine technology will continue to change what is given for free and when, but the principle remains true.

Comment on Seasonal perspective by Mike

Mike — Sat, 19 Dec 2009 15:08:56 +0000

Good thoughts, Bob. I debated the term “relax” with many of those same considerations in mind as I wrote the post. It seems that there is less anxiety among many, especially as compared to earlier this year. Let’s hope that trend continues.
And yes, seasoned veterans such as the two of us can actually teach some of these younger marketeers a few things despite the changing nature of our industry. Experience still provides us with a unique point of view.

Comment on Seasonal perspective by Bob Young

Bob Young — Fri, 18 Dec 2009 19:37:57 +0000

A common perspective that I hear is, “We made it through the toughest part, I guess we can relax and start looking ahead.”

It’s a welcome feeling, but I’m not certain that “relax” is the best term. “Re-group,” perhaps, or “re-tool,” but not any expression that leads us – and certainly not our customers – back into the apathy of the 80s and 90s. We’ve learned too much, worked too hard and paid too many dues to “relax.”

I’m genuinely excited about the future of marketing. I’m looking forward, hoping to keep learning the skills I need to remain competitive in a field now seemingly dominated by very smart, precocious kids. There may be some old skills I can share with them as well.

But no relaxing. I’m living the advice of Satchel Paige, “Don’t look back. Something might be gaining on you.”

Comment on A matter of perspective by Paul D

Paul D — Fri, 30 Oct 2009 19:20:52 +0000

Being the young guy in the office, I’d have to say I’m actually with you on meeting face-to-face. When I was off on my own, I almost always preferred a face-to-face to a phone call or email.

Maybe this is because in such a visual and interactive field, it can be difficult to communicate if there are problems, or if there’s an effect the client is going for. I just always found a meeting more productive.

I think emails are great for co-ordinating, documenting, and set-up. But nothing beats face-to-face for productivity.

Comment on A matter of perspective by Bob Young

Bob Young — Wed, 28 Oct 2009 22:46:52 +0000

“Why are the pictures square if the lens is round?”

You know, he STILL has a pony.

Comment on A lesson from my Father by Paul Kelly

Paul Kelly — Tue, 20 Oct 2009 12:27:00 +0000

Not a day goes by that I don’t think of my dad and how he would have handled a specific situation. His integrity and ability to let those around him succeed on their own, has helped me become the person I am today. I can only hope that I can have the patience to teach my boys the same lesson.

Comment on A lesson from my Father by Mike

Mike — Mon, 19 Oct 2009 00:33:56 +0000

Thanks for the comment, Bob. As you know, it’s a particularly empty feeling when a man loses his father. It’s nice to remember how much they did and would have supported us.

Comment on A lesson from my Father by Bob Young

Bob Young — Sun, 18 Oct 2009 01:09:39 +0000

Thanks for that peek into your relationship with your father, Mike. Your father and the whole situation at the PD reminds of similar challenges that my Dad faced. I wish he’d still been around when I started my business. I know he would have understood the small box that middle management had become for me, and supported my desire to strike out on my own and do what I loved most.

Again, thanks.

Comment on It’s not all it’s tweeted to be. by Jo Crandall

Jo Crandall — Tue, 06 Oct 2009 20:51:28 +0000

I’m still trying to figure out if twitter is worth my time

Comment on The urgency of social media by Mike

Mike — Thu, 27 Aug 2009 20:13:44 +0000

Good questions, Bob. The total costs were far less than I expected and very small in comparison to other traditional forms of communications. Nothing I’ve seen in the past has generated a similar measurable response for the same investment. In regards to our team and whether or not we’d do things differently, this experience unveiled some hidden talents on our team but also identified some skills that we can enhance. Were we successful? Yes, but if several of our clients needed similar levels of responsiveness we’d have difficulty. After a formal de-brief, we can structure a social media version of a crisis communications plan, which is the logical next step. The bottom line is, our client is thrilled but we can be even better with some adjustments to our processes.