Category Archives: Content Management

The Dos & Don’ts of Social Media

Jun 14, 2011

Social Media can drive sales and help to build your brand; it can also damage it when used incorrectly. Quite a few businesses continue to struggle with social media. This post addresses the social media Dos and Don’ts for companies that want to keep up with their engaged community. Do: Share engaging, relevant, and helpful content. Do: Post [...]

Dan K | Also posted in Facebook, Social Media, Strategy, Twitter | Tagged , , , , , , , , | Comments (0)

Key takeaways from the Social Media Success Summit 2011

Jun 05, 2011

SocialMediaExaminer’s Success Summit webinar series wrapped up last month and there was a ton of great information delivered by social media sages Mari Smith, Michael Stelzner, Jay Baer, Mario Zundar, Dan Zarrella and others.  Here are ten key takeaways from the series (in no particular order): LinkedIn is probably the best social site for B2B [...]

Paul W | Also posted in Marketing, Social Media, Strategy | Tagged , , , , , , , | Comments (0)

More big companies caught with hands in the “flower vase” by Google

May 11, 2011

Over the weekend, the New York Times published a story called “Trying to Game Google on “Mother’s Day Flowers.” The article highlights more big companies who were outed for buying links, but this time, Google said the links had helped.  Keyword rankings would say otherwise. The story covers how top web sites that rank for [...]

Paul W | Also posted in Google, Link Building, Search, Strategy | Tagged , , , | Comments (0)

Combining user-generated content with ad-copy-based messaging on Facebook

Feb 14, 2011

This is a follow-up to our recent post about the Facebook Self-Service Advertising System upgrades which included the launch of Sponsored Stories. Marketers can now utilize the sponsored stories ad format to deploy messages from their “likes” community for paid promotions on the site.  The ads contain word-for-word Facebook user posts, while appearing in the [...]

Paul W | Also posted in Facebook, Search, Social Media, Strategy | Tagged , , , | Comments (0)