A friend of mine who has been out of work for nearly a year was recently contacted to be scheduled for a job interview. Once they had specified the date and time of the interview, my friend asked a simple question: “I’d like to do some research on your company, what is the [...]
Running continues to be one of the most popular forms of personal fitness and attracts a wide-ranging assortment of participants. For over 35 years, I’ve been a regular runner, although my knees prevent me from hitting the pavement as frequently nowadays as in years past. For several years I was also the race [...]
One of the more unique aspects about ddm is the analytical expertise of our senior account managers. Since we truly explore multiple aspects of marketing and don’t limit our solutions to only the communications arena, we prefer to begin every project with a thorough evaluation of any existing data on the situation. Some [...]
Many companies and organizations are engaged in social media, but to what end? Defining metrics or the concept of conversion is best done in advance of social media efforts to get a true sense of the effectiveness of any program. A recent article in Fast Company articulated the differences in social media activity [...]
It’s been interesting to note the changes in some of the major social media sites over the past 12 months. Facebook has made some dramatic shifts and is expected to open its status updates to advertisers sometime this summer. Google Buzz is creating quite a, well, buzz. Now, Twitter is making some [...]
Most clients today are inundated with calls from sales reps and companies looking to do business. Surprisingly few of these calls include ideas that can benefit the client. Most calls begin with phrases such as, “Our company specializes in … and I’d like to meet with you to explain more about our expertise.” When I [...]
The following article explores the linkage between social media and unified communications, which involves the concept of integrating IM, VoIP, email, etc. It’s an interesting perspective on how these two diverse platforms are moving closer together.
Social media and unified communications: A match made in heaven
Clients who are just now looking at the fundamentals of utilizing [...]
This is the final installment in a five-part series on the impact of the current economy and social media on the principles of marketing known as the 5 P’s.
The 5 P’s include the principle of implementing superb customer service through the People who work for a company. From a branding perspective, this refers to how [...]
Of the 5 P’s of marketing, the majority of marketing/advertising/public relations firms have a singular focus – promotion. Within the context of the current economy and the emergence of social media, which has been the premise of the previous three volumes on this subject, promotion is often the greatest enigma facing both clients and marketing [...]
The past two blog posts have dealt with the importance of product and price in developing effective marketing strategies. These have been explored within the context of the impact of the current economy and the emergence of social media on each of these marketing fundamentals. In this volume, the focus is on a third “P”, [...]
