In the last post, I focused on the first of 5 P’s that make up the fundamentals of marketing strategy, beginning with product. My main question is how the combination of the slow economy and the emergence of social media have impacted these fundamental marketing principles. This post deals with the concept of [...]
In most college courses that begin to address the principles of marketing, students are exposed to the concept of the five P’s that are utilized in constructing strategies. The idea of the P’s was created by a marketing professor by the name of Jerome McCarthy (no relation) and the concept originally had the following [...]
Our firm is very busy with client work right now. In light of the current economy, this is a good problem and I feel both fortunate and thankful. We are actively interviewing and hiring new people to address the increasing volume of activity. In this type of environment, why would we continue to aggressively [...]
During one of my client meetings this week, we began to discuss a person who was the Executive Director for the client organization. He retired a couple of years ago, but his presence is still felt. One of the people in our meeting described the retired executive (I’ll call him Glen) as “a perfect gentleman”, [...]
Last night I attended a lengthy meeting for one of the several nonprofit organizations for which I serve as a board member. This particular organization is intent upon initiating a capital campaign to address an array of short- and long-term needs. Unfortunately, the board is in the midst of making several of the same mistakes [...]
