Call it the “Groupon evolution” or “revolution”, but one thing is certain: The new retail frontier isn’t online, but a web-influenced offline. The logic is simple: Traditional off-line merchants are encouraged to use the “group-coupons” to attract new customers, who in theory will return at full price. But, in what seems to be an increasing [...]
With more than 600 million active users on Facebook, the world’s largest social network is no longer just about “liking” brands when it comes to marketing. However, a report out yesterday from Forrester Research titled, “Will Facebook ever drive eCommerce?” takes a critical look at Facebook’s efforts to assert itself in the eCommerce space with [...]
Google announced the release of a new social feature: +1 yesterday that allows you to endorse URLs. If you’re not yet seeing it in your search results enable it in Google experimental. Once enabled you see a little grey +1 next to all search results – including adwords listings: “board shorts” Note that Google is [...]
The eponymous Facebook blog, All Facebook, revealed yesterday that Facebook has begun testing real-time ad targeting based on real-time commenting, a feature that became available in January. Targeted ads based on real-time comments effectively creates keywords out of posts as soon as users hit the enter key. Marketers desperately want their messages to be heard [...]
The world of search has been dominated the last three week by the news of Google’s “Farmer” algorithm change which so far has affected nearly 12% of USA search results. Any company generating its revenue by producing low quality content rushed to identify ranking impact and ad revenue data. Officially, Google isn’t saying the algorithm [...]
Advertising Age recently published an article on Social Media Commerce. , specifically focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The most recent Facebook usage statistics show that the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Nielsen data also shows that more [...]
The most recent issue (Jan/Feb ’11) of ABA’s Bank Marketing Magazine recognized ddm’s “Bank Like A Somebody” integrated campaign created for Mercantile Bank last year. The article titled “You Too Can YouTube,” profiles community banks, like Mercantile, that are successfully expanding their audience reach with homegrown content for their YouTube channels. Mercantile Bank’s “Bank Like [...]
Facebook pages are getting an updated layout and several new features to help you engage with your fans. Visit your page and you’ll be given the option to upgrade early. If you click Preview, Facebook will walk you through the new features. You can switch back to the old layout at any time, but all [...]
Last Friday ddm marketing & communication’s online marketing/social media team hosted a company wide lunch and learn. News, trends, and predictions for 2011 were discussed on topics ranging from Facebook and Email to Mobile Apps. The event gave team ddm the opportunity to learn valuable information related to online marketing and client opportunities. Some Predictions [...]
