Category Archives: Social Media

Twitter Enhanced Brand Pages Update

Jan 23, 2012

Last month Twitter announced the release of a simpler and faster version of its social network. As part of this release, they created a better destination for brands through enhanced profile pages, which they launched with a small number of advertisers, charities and individuals. Enhanced profile pages will be rolled out more broadly to all [...]

Dan K | Also posted in Marketing, Twitter | Tagged , , , | Comments (0)

2012 Social Marketing & New Media Predictions

Jan 03, 2012

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. Here are some of our favorites… Mobile as a game-changer: “The continued growth of mobile (smart phones as the primary device to access the web and use social) will totally change the [...]

Dan K | Also posted in Facebook, Google+, Marketing, Mobile Marketing, Strategy, Twitter | Tagged , , , , | Comments (0)

ddm on Google+

Nov 18, 2011

ddm has joined Google+! Check us out at gplus.to/teamddm or visit our page by clicking the g+ icon at the bottom of this post. More on Google+ There’s been a lot of buzz about Google+ with the recent release of Brand Pages. Google launched the first iteration of its new Google+ Business Pages on November 7. The new [...]

Dan K | Also posted in Google, Google+, Marketing, Search | Tagged , , , , , , | Comments (0)

Facebook changes again: What do you need to know?

Sep 26, 2011

Many people spent this weekend mulling Facebook‘s recent changes and, as usual, they did this in lots of places outside of Facebook. Facebook users took to the blogosphere, Twitter and Facebook’s newest competitor, Google Plus, to work out the implications of the news. Among the top concerns: That “frictionless sharing” actually means spying by Facebook [...]

Paul W | Also posted in Facebook, Marketing, Strategy | Tagged , , , , , , , , | Comments (0)

McDonald’s’ summer “Toast Your Town” campaign

Aug 01, 2011

McDonald’s’ summer  campaign marks its 1st use of Foursquare in the New York metro area. The campaign promoting McCafé beverages also spans Twitter, online and traditional media. Residents of nine metro areas — Manhattan, the Bronx, Brooklyn, Queens, Staten Island, Fairfield County, Conn., Long Island, New Jersey and the Westchester/Hudson Valley region — are being [...]

Dan K | Also posted in Foursquare, Integrated Marketing, Mobile Marketing, Strategy, Twitter | Tagged , , , , | Comments (0)

Quick Look at Google+

Jul 13, 2011

What is it? Google+ is a tool you can use to organize your online contacts. You can upload your pictures and videos to share with friends, join in on a group video chat to plan your next outing, or just hang out! Google+ is not just a social network, it is a sharing network. Quick [...]

Dan K | Also posted in Google | Tagged , , , , , , , | Comments (2)

The Dos & Don’ts of Social Media

Jun 14, 2011

Social Media can drive sales and help to build your brand; it can also damage it when used incorrectly. Quite a few businesses continue to struggle with social media. This post addresses the social media Dos and Don’ts for companies that want to keep up with their engaged community. Do: Share engaging, relevant, and helpful content. Do: Post [...]

Dan K | Also posted in Content Management, Facebook, Strategy, Twitter | Tagged , , , , , , , , | Comments (0)

Key takeaways from the Social Media Success Summit 2011

Jun 05, 2011

SocialMediaExaminer’s Success Summit webinar series wrapped up last month and there was a ton of great information delivered by social media sages Mari Smith, Michael Stelzner, Jay Baer, Mario Zundar, Dan Zarrella and others.  Here are ten key takeaways from the series (in no particular order): LinkedIn is probably the best social site for B2B [...]

Paul W | Also posted in Content Management, Marketing, Strategy | Tagged , , , , , , , | Comments (0)

The group-deal discount paradox: Transparency and efficiency

May 24, 2011

Call it the “Groupon evolution” or “revolution”, but one thing is certain: The new retail frontier isn’t online, but a web-influenced offline.  The logic is simple: Traditional off-line merchants are encouraged to use the “group-coupons” to attract new customers, who in theory will return at full price. But, in what seems to be an increasing [...]

Paul W | Also posted in ecommerce, Marketing, Search, Strategy | Tagged , , , , | Comments (0)

Our Social Media Success Summit Summary

May 10, 2011

Try saying that five times fast! For the past week, ddm has been attending sessions of the Social Media Success Summit 2011 (SMSS11). What is the SMSS11 you ask? It’s a live online conference that educates social media professionals on how to gain more exposure, increase traffic, better engage customers (and prospects) and grow business. [...]

ddm | Also posted in Facebook, Twitter | Tagged , , , , , , , , , | Comments (0)