In a recent study conducted by researchers at the Kellogg College of Management at Northwestern University, a connection was established between the perception of a brand and the context in which it is viewed. The essence of the article is that marketers often strive to “seek contexts that can enhance a brandís image and evaluation.” [...]
In the past several weeks I’ve engaged in numerous conversations with clients and other professionals involved in social media on the topic of Twitter.
If any of us were asked who invented baseball, we could be expected to answer, “Abner Doubleday”. Doubleday was a decorated General in the Union Army during the Civil War who is credited with firing the first shot of the war at Fort Sumter and valiantly leading troops at Gettysburg. He died, however, in [...]
One of the bloggers who I closely follow is Freddie Laker. †His most recent post identifies five trends that will reshape marketing, which are byproducts of the recent (or current, depending on your point of view) economic recession. It’s an interesting perspective and worth digesting.
Mike
ddm marketing & communications
One of our account managers presented a new social media web strategy to a group of physician clients this week. Working with physicians is always an interesting experience as they are some of the most intelligent people we interact with, but can also be some of the most self-possessed. †
In this instance, our team proposed [...]
Recent moves suggest that the social networking site Facebook wants to be the next Google instead of the latest MySpace, according to PC World’s Tony Bradley. View Site
Late last week, one of ddm’s clients was confronted with a national media story that threatened the marketability of their entire product line (the client’s identity can’t be shared at this point without possibly compromising some confidential issues). The timing of this story and it’s inaccuracies couldn’t have been worse from the standpoint of the [...]
While the healthcare industry is typically quick to adopt new technologies in clinical applications, it is often willing to let other industries take the lead in exploring new approaches to marketing. †Social media is an example of the latter. †It appears, however, that some healthcare systems and organizations are beginning to explore the social media [...]
Now that I’ve made it through the pre-vacation frenzy, vacation, and the post-vacation pile-up, I can return to some meanderings about one of my favorite topics. †
While on vacation, my wife and I attended an outdoor jam session of several jazz musicians. †It was a beautiful evening and the musicians were talented if not perfect, [...]
To enhance the firm’s ability to manage growth and new opportunities, ddm has named Bob Taylor, Director of Strategic Business Development. Bob will focus on new opportunities within targeted markets and existing channels, and provide leadership in emerging specialties like; social media and interactive digital solutions.
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