Category Archives: Social Media

Can Facebook achieve success with eCommerce?

Apr 15, 2011

With more than 600 million active users on Facebook, the world’s largest social network is no longer just about “liking” brands when it comes to marketing. However, a report out yesterday from Forrester Research titled, “Will Facebook ever drive eCommerce?” takes a critical look at Facebook’s efforts to assert itself in the eCommerce space with [...]

Paul W | Also posted in ecommerce, Facebook, Marketing, Strategy | Tagged , , , , | Comments (0)

Google launches +1 so users can “like” their search results

Apr 01, 2011

Google announced the release of a new social feature: +1 yesterday that allows you to endorse URLs. If you’re not yet seeing it in your search results enable it in Google experimental. Once enabled you see a little grey +1 next to all search results – including adwords listings: “board shorts” Note that Google is [...]

Paul W | Also posted in Google, Marketing, Search, Strategy | Tagged , , , | Comments (2)

Facebook testing real-time ad targeting

Mar 24, 2011

The eponymous Facebook blog, All Facebook, revealed yesterday that Facebook has begun testing real-time ad targeting based on real-time commenting, a feature that became available in January. Targeted ads based on real-time comments effectively creates keywords out of posts as soon as users hit the enter key. Marketers desperately want their messages to be heard [...]

Paul W | Also posted in Facebook, Marketing, Strategy | Tagged , , , , | Comments (0)

Hyundai getting creative to boost brand on Facebook

Mar 21, 2011

Let me preface this blog post by saying that I am a loyal Hynudai Sonata driver. But, I remain objective, so after applauding the success of their “Snap Out of It” integrated campaign which successfully combined the web (social media) and offline (TV) advertising, Hyundai is back at it with a new social media push [...]

Paul W | Also posted in Creative, Facebook, Interactive, Strategy | Tagged , , , , | Comments (0)

Top Social Media Blogs

Mar 15, 2011

According to Social Media Examiner, if you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list. The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011(Published January 18th, 2011): 1. Brian Solis: Brian is one of [...]

Dan K | Also posted in Web | Tagged , , , | Comments (0)

Social media commerce gaining popularity as f-commerce grows

Mar 11, 2011

Advertising Age recently published an article on Social Media Commerce. , specifically focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The most recent Facebook usage statistics show that the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  Nielsen data also shows that more [...]

Paul W | Also posted in Facebook, Marketing, Strategy, Web | Tagged , , , , , | Comments (0)

Facebook redesign more aligned with user profiles

Mar 09, 2011

This week, Facebook will begin rolling out its redesign to all pages that haven’t already been switched over to its new format. The overhaul makes the pages look and feel more like user profiles. Facebook hopes this will create a more cohesive experience across the platform for its more than 600 million users. These changes [...]

Paul W | Also posted in Facebook, Search, Strategy | Tagged , , | Comments (0)

The Oscars go interactive

Mar 07, 2011

While Sunday evening’s Academy Awards broadcast on ABC was very mediocre, it will still go down as the most interactive show yet.  In an attempt to appeal to younger and more internet-savvy viewers, various websites were designed to offer bonus material ranging from behind-the-scenes shots to interactive ballots, live commentary, quizzes and trivia, not to mention ongoing tweets from Moms [...]

Paul W | Also posted in Facebook, Interactive, Marketing, Twitter | Tagged , , , , , | Comments (0)

Can I get a commission for giving up my privacy?

Mar 05, 2011

“Data is the new form of currency”, says the Wall Street Journal in their recent article on privacy and the tracking of web usage.   More and more companies are developing products that allow users to restrict access to their personal data and browsing habits unless marketers pay a fee.   Along with parent privacy tools like [...]

Paul W | Also posted in Search | Tagged , , , | Comments (1)

Mercantile’s “Somebody” integrated marketing campaign recognized

Feb 22, 2011

The most recent issue (Jan/Feb ’11) of ABA’s Bank Marketing Magazine recognized ddm’s “Bank Like A Somebody” integrated campaign created for Mercantile Bank last year. The article titled “You Too Can YouTube,” profiles community banks, like Mercantile, that are successfully expanding their audience reach with homegrown content for their YouTube channels. Mercantile Bank’s “Bank Like [...]

Paul W | Also posted in Marketing, Strategy, YouTube | Tagged , , , | Comments (0)