Category Archives: Social Media

Google updating social search results

Feb 19, 2011

One of the other big stories last week (besides the JCPenney bust) was Google’s decision to update social search to be more deeply integrated into the search result. The specifics include: (1) Social Search results show up directly in the search results and no longer at the bottom of the search results. (2) The results [...]

Paul W | Also posted in Search | Tagged , , | Comments (0)

Facebook Page Upgrade (Quick Guide)

Feb 16, 2011

Facebook pages are getting an updated layout and several new features to help you engage with your fans. Visit your page and you’ll be given the option to upgrade early. If you click Preview, Facebook will walk you through the new features. You can switch back to the old layout at any time, but all [...]

Dan K | Also posted in Facebook, Marketing | Tagged , , , , , | Comments (2)

Combining user-generated content with ad-copy-based messaging on Facebook

Feb 14, 2011

This is a follow-up to our recent post about the Facebook Self-Service Advertising System upgrades which included the launch of Sponsored Stories. Marketers can now utilize the sponsored stories ad format to deploy messages from their “likes” community for paid promotions on the site.  The ads contain word-for-word Facebook user posts, while appearing in the [...]

Paul W | Also posted in Content Management, Facebook, Search, Strategy | Tagged , , , | Comments (0)

Facebook making upgrades to self-serve ad system

Feb 10, 2011

2010 was by far the biggest year ever for Facebook — both as a social network, but also as marketing platform.  Some of the key milestones included: • Pushing out Like buttons • Launching LBS product Facebook Places • Launching Facebook Deals • Generating nearly 25 percent of all page views in the U.S. — [...]

Paul W | Also posted in Facebook, Strategy | Tagged , , , , , | Comments (0)

Lunch & Learn

Jan 17, 2011

Last Friday ddm marketing & communication’s online marketing/social media team hosted a company wide lunch and learn. News, trends, and predictions for 2011 were discussed on topics ranging from Facebook and Email to Mobile Apps.  The event gave team ddm the opportunity to learn valuable information related to online marketing and client opportunities. Some Predictions [...]

Dan K | Also posted in Marketing, Search | Tagged , , , | Comments (0)

Media in 2011: Digital or Die

Jan 05, 2011

New Businesses and Alliances Sprout Across a Quickly Evolving Industry An onslaught of digital technologies has laid waste to traditional media. The new year will bring a clearer picture of what will emerge from the rubble. Online games that piggyback off social networks are thriving. Publishers are increasingly chipper about the profit potential for digital [...]

Dan K | Also posted in Marketing | Tagged , , , | Comments (0)

Triggering Facebook Fan Engagement

Dec 21, 2010

Social media is all about conversation and engagement. If you have a lot of fans but little participation on your Facebook page, it’s important to note that videos, pictures and polls are proven as the most effective ways to trigger engagement. Remember, Facebook fans define quality postings; either they interact with your updates or they don’t. [...]

Dan K | Also posted in Strategy | Tagged , , , , | Comments (0)

Zondervan Utilizing ddm Social Media Expertise to Promote Authors

Dec 05, 2010

Zondervan, an international Christian communications company based in Grand Rapids, Michigan’ has engaged the ddm marketing & communications social media team to promote best selling author Amy Clipston’s inspirational fiction series of novels. Amy Clipston has a small but growing online following. She has an understanding that this daily interaction with her fans is vital [...]

Paul W | Also posted in Strategy | Tagged , , , , , , | Comments (0)

Lansing Community College Engages ddm for Social Media Strategy

Dec 02, 2010

Lansing Community College (www.LCC.edu), one of the nation’s leading community colleges, providing learning experiences to more than 20,000 students annually, has engaged ddm to revitalize its social media strategy and enhance brand messages for 2011.

Paul W | Also posted in Marketing, Strategy | Tagged , , , , | Comments (0)

Facebook privacy changes: Five can’t-miss facts

Apr 24, 2010

Keeping track of Facebook’s ongoing updates, upgrades and changes—and how they affect your privacy—can be confusing and frustrating.

darekj | Also posted in Interactive | Tagged | Comments (0)